Why I can guide you there
from Mary Olivar —
I have a background spanning over 25 years in the Natural Foods Industry, including 7 years developing and directing the Healthy Eating Program for Whole Foods Market, as the “Healthy Eating Guru”, Global Healthy Eating Coordinator, and spokesperson for the company. In this time, I created and oversaw large scale, successful, mission drive marketing campaigns for the company, producing measurable results including high increases in sales of specific items, but more importantly building trust and value in our customer relationships. Other aspects of this work included employee education and wellness campaigns, and CPG product development.
From here, I worked in the emerging cannabis industry, as an advisor, investor, and advocate, helping to rebrand marijuana and reeducate investors, politicians, and the public on the potentials for this plant. I sat on the Selection Committee for Arcview, a cannabis investing group, and have evaluated hundreds of companies on their capital readiness. I continue to be an advisor for SXSW for their cannabis, psychedelics, culture, and future tracks, helping rewrite the narratives that shape us and inspire us as we collectively imagine our future.
I have been fortunate to have many wonderful teachers and mentors in this work, and I draw largely from the tenets of Conscious Capitalism that I was steeped in during my work with Whole Foods. I have also been honored to have learned from ingenious elders and their teachings.and from these I draw much guidance. I am a graduate of the Power Path School of Shamanism Shamanic Studies advanced practitioner training. I continue my studies in Mexico with the Wixarika (Huichol people) and in Peru with the Shipibo, and am always seeking to learn from new forms of thought leadership. I am on the board for the Center for Shamanic Education and Exchange, which works with indigenous communities to perpetuate their wisdom to their future generations.